Get showing feedback

1. Determine your home's value in today's marketplace
2. Find out what is currently available for sale in your area or neighborhood
3. Estimate the proceeds from selling your home
4. Determine what needs to be repaired or upgraded before you sell
5. Make necessary repairs – find qualified contractors
6. What's the best way to sell your home?
7. Decide whether and how to use an agent or sell your home yourself
8. Determine your sales price
9. Sign a listing agreement with a real estate agent
10. Create a proactive home marketing plan
11. How to handle showing your house to potential buyers
12. Get showing feedback
13. Provide property disclosures
14. Continue home marketing efforts & price adjustments
15. How to negotiate home selling price upon receiving an offer
16. Sign all real estate contract documents
17. Order title insurance commitment
18. The mortgage application process: track the buyer's progress
19. The home inspection process
20. The title process & closing the sale of your home

After someone (a buyer and/or buyer's agent) visits your home, you should attempt to get feedback about their visit.

• What did they like?
• What were their dislikes, if any?
• How did your home compare to other properties they viewed?
• Were other properties cheaper or more expensive?
• Did other properties have a better finish or lower-quality finish?

The showing feedback call is one last chance for you to 'pitch' your property. Don't oversell; subtle hints are all that's needed here.

 

If they are not planning to make an offer on your home, what ONE thing would change their mind and encourage an immediate offer? You may not get perfect answers to these questions, but you can start to see patterns over time. Does everyone mention that your home seems expensive and the 'ONE thing' response is always "reduce the price by $25,000"? You may need to reconsider your asking price � perhaps it is too high.

 

Many won't provide showing feedback

Bear in mind that most buyers and/or their agents will not provide feedback. Face it, people are busy these days and have no vested interest in helping you get more information about a showing. Don't let that deter you from attempting to get feedback. The information you get from just one person can be worth the 15 phone calls it took to get that information! Understanding the market's perception of your home is a key to getting top dollar and selling quickly. By doing this, a home seller recently found that several potential buyers did not like, of all things, the location of the bathtub in the master bath! This seller never would have discovered this fact without getting showing feedback.

 

Ask for a business card or phone number from those viewing your home. If you will not be present during the showing, ask them to leave a card on the kitchen counter.

 

Create a feedback log

Create a log and call every contact after each showing of your house. Ask for showing feedback. Ask some of the specific questions listed above. Most important, write the responses in a log. Review the log weekly to see if any specific patterns are emerging. You can then react to people's impressions of your home and adjust accordingly, if needed. Make adjustments to price, marketing effort or home cleanliness and finish based upon feedback comments.

 

The log also helps you gauge how frequently you are getting showings. If you aren't getting enough showing traffic, consider what you could change: for example, doing more home advertising, adjusting the price to reach a different price-point in online searches, or adding additional home details or upgrading photos in your ads. Next Step: Provide property disclosures